Wednesday, May 07, 2008

The world's most expensive champagne?

The world's most expensive champagne, popping the records at 4,166 euros (around $6600.00) for a personalised bottle of bubbly, were sold in March, targeting a "super-rich" global elite. There were only 100 cases available and they apparently went fast.

Each case purchaser was brought to Epernay, in the Champagne region of France, for a private meeting with the cellar master, Hervé Deschamps, where they stayed in Perrier-Jouet's chateau for the visit.

Hmm...$6600 a bottle comes out to $1100 a glass. Maybe it's just my cheapskate mentality, but it sounds like more of a vanity than a pleasure!

1 comment:

Mark said...

The idea was to create a totally unique champagne foe each buyer. So totally vanity and totally daft. Check my blog for more info about this very silly media stunt.